Two articles that I read this week reminded me of why in-store marketing is the place to be. Not that I need much reminding but it was nice validation nonetheless. I enjoy markets that are going through a good degree of change. I had the good fortune to work for WebTrends a web marketing analytics [...]

In case you missed it, I just ran across an interesting story in the New York Times about LA County prohibiting new fast food establishments from entering its poorest neighborhoods. The argument is that those neighborhoods already have their fair share of fast food (about 400 restaurants in 32 square miles), so the local government [...]

Much has been written about the Nebraska beef recall this week, causing many retailers across dozens of states to notify their customers about a potential E.coli outbreak. It’s a tough story because there are so many losers. First you have consumers, whose trust continues to be challenged, requiring them to question the source of every [...]

I had the good fortune of participating in a Progressive Grocer webinar yesterday on wellness-driven shopper marketing. It’s available for on-demand replay here. Note that registration is required, but it’s free.
Anyway, some highlights included the changing definition of health — how it’s becoming more about wellness, aka “the good life”, vs. managing health [...]