Cereals marketed directly to children have 85% more sugar, 65% less fiber and 60% more sodium than cereals marketed to adults. These were the headlines from a new study released this week from Yale University’s Rudd Center for Food Policy and Obesity.
Any parent who’s pushed a grocery cart down the cereal aisle won’t be surprised [...]

For a fun little distraction, try to imagine this scene in your favorite grocery store. Would you watch? Participate? Get annoyed? Giggle and feel a little better about your day and fellow mankind?

I’m not sure if this qualifies as shopper marketing, but might inspire impulse produce buying.

It’s hard to imagine a toy that is simpler than a yo-yo. Basically you have a length of string loosely attached to the axle between two discs. Yet, thanks to physics that I don’t understand, you can do wonderful things with a yo-yo.
Apparently you can also do great things to a yo-yo. A decade back, [...]

Over a year ago, we asked shoppers how often they actively look online for answers to their health and wellness questions and found that over 45% actively look to the web every week.  With the ongoing healthcare discussion that has consumed our country and increasing awareness that the foods we eat and the products we [...]

A CEO friend once summarized his biggest internal challenge simply. His company had become a massive game of telephone, where messages are passed person to person until the entire meaning is twisted or lost.
In his case, the great challenge was figuring out how to race from the executive suite all the way to the front [...]

Tomorrow morning I’m attending an event sponsored by the Software Association of Oregon (SAO) for marketing professionals called Building a Cohesive and Effective Social Media Strategy. Sounds great, doesn’t it?
Even though we’ve been building a community and participating in conversations for some time now, it’s planning season around here and I’m working on our 2010 [...]

Budgets are being trimmed, stretched and cut everywhere we turn as we all try to do more with less. Now more than ever, shoppers are looking to their grocer for help feeding their family healthy, balanced meals while staying on track with their food budget. While many grocers are working hard to meet these needs [...]

For a city kid like me, taking on whitewater rapids has a special thrill. After all, while I knew how to change subways in New York at a young age, my abilities in the great outdoors are anything but in-bred.
So I was fascinated to learn that the key to running rapids was actually to stay [...]

We can all agree that 2009 has been the year of private label brand. In August, Nielsen reported that private label sales were up 7.4 percent compared to the previous year. Retailers like Safeway, Target and Supervalu have put a lot of effort and marketing budgets behind their private label brands to successfully generate awareness [...]