Vitamins #1 CPG Growth Category in 2009
Contributed by Bill Schneider
As belts tightened last year with the tough economy, the do-it-yourself trend strengthened. IRI just came out with a report for the leading CPG categories in 2009 and the Vitamin category topped the list, indicating that consumers are looking towards preventative self-care remedies to stay healthy. Good news for retailers and manufacturers that are bringing functional health and wellness products to market.
It’s no surprise to us as we continue to see the traffic to our self-care information products increase quarter over quarter.
Tags: Do-it-yourself, IRI, Self-Care, Vitamins, Wellness
