May Engage Newsletter
SELLING SUPPLEMENTS SUCCESSFULLY
Aisle7 (formerly Healthnotes) was the first, and is still the best, resource for helping shoppers navigate the often confusing supplement department. Successfully selling supplements presents a challenge for retailers. Here are some success tips:
Train, train, train (the easy way). It seems too often that just when someone becomes familiar with the products, they quit. With just 15 minutes of training on the use of the Aisle7 kiosk, new staff members can answer shopper questions their first day on the job.
Questions = sales. In a high margin area, like supplements, it’s even more critical to be able to answer shopper questions – or find the answers. Ask yourself: “How many sales will I lose because I can’t answer a customer’s question?” And, “How many sales will I make if I can provide an answer?”
Brand is critical. An important part of the shopper experience in your store is interactions with your staff. Give your employees the tools they need for positive shopper interactions and help build shopper perception of your brand.
What about those really tough questions? Aisle7 enables you to tell shoppers about the benefits of supplements. By law, the manufacturers are very limited in what they can say. Only Aisle7 helps you answer questions about drug interactions with supplements. By far, this is the most challenging area for most supplement departments. For us, it’s just another day in the Aisle.
