When the kids go back to school, it means new schedules for families in your community. Help your shoppers ease back into the school year, and show them how to save time, money and stress.

Here are a few suggested ways you can maximize your Fresh Ideas Center resource to help shoppers, earn their loyalty, and build your sales:

1. Make sure your staff is familiar with our Back to School related content that can all be accessed form the home page. Our “Quick & Easy Ways to Pack a Healthy Lunch Your Kids Will Love” is a great one to print out for demos and events. From that article, they’ll find related articles in the “See Also” column on the right.
2. From the Health Center button, accessing Baby & Children Health Center will allow shoppers to explore a wide range of health-related topics for their children Kid-Safe Cold Care, ADHD information, and tips to Get Your Kids to Eat Healthier
3. Time-starved parents will appreciate the Quick & Easy recipe collection found in the Recipe Center. Favorites like Chicken & White Bean Soup or Pasta & Beans are sure to be family favorites.

Tip: Ask your staff to find a few recipes they like that might appeal to families going back to school so they’ll have a few familiar ones ready-to-go when asked.

Asking your staff to spend just 3 to 5 minutes with your Fresh Ideas Center kiosk to familiarize themselves with the content will encourage them to share your resource with shoppers. They’ll see the value first-hand and be eager to share (or show off) with others!

Back to school is a great time to provide a unique customer experience for your shoppers. For more on the importance of a great customer experience, read Michael Sansolo’s recent blog post by CLICKING HERE.

This entry was posted on Wednesday, July 15th, 2009 at 3:40 pm and is filed under For Grocers, For Health Stores. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response.