Beyond price, the most common reason shoppers won’t try something new is that they don’t know what to do with it or how to prepare it. Help them solve that problem with sample foods, recipes, and prep tips, and you’ve just made an incremental sale, along with a happy customer.

As you plan your store’s seasonal product sampling and demo events, use Your Fresh Ideas Center kiosk for hundreds of great seasonal recipes, features, and prep tips to share with your shoppers today. Here are a few simple ideas to do so:

1. Location! Set up your sampling station near your kiosk, or vice versa so that your staff can personally show them how to use it.
2. Make sure your staff is familiar with locating recipes so they know just what to do with a shopper.
3. When sampling a recipe from the kiosk, have some already printed out as handouts.
4. When sampling fresh foods, share the Food Prep Tip for that item to encourage new ways to prepare an old favorite.
5. Right from your home page, your staff and shoppers can access great articles on holiday entertaining guides, preparing gourmet meal on a budget, and other timely ideas.

Although many shoppers build their shopping list somewhat habitually, they’re still looking for new ideas from their grocery store to provide some inspiration. And with the holidays around the corner, their upcoming entertaining needs and social cheer will put them in just the right perspective to seek out inspiration.

Tags: demonstrations, holiday food, kiosk demos, product sampling, recipe demos

This entry was posted on Wednesday, November 18th, 2009 at 5:09 pm and is filed under For Grocers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response.